It all started innocently enough when good friend and amazing physical therapist Julia Jones Tester was telling me about her husband Barrett’s new professional career as a SUP (Stand Up Paddle) event director–this as she was inflicted glorious pain to help me get ready for my surf trip to Nicaragua. I got Barrett’s contact info [...]
The SOUL Project is stoked to announce that we’ll be participating in the Expo area at this year’s event at Doheny State Beach on Saturday and Sunday, 9.24-25. We’ve also been given the green light by the great people at the event to make and sell a co-branded Battle of the Paddle/The SOUL Project tee-shirt, [...]
Mark your calendar NOW for the Rainbow Sandals-Gerry Lopez Battle of the Paddle California 9/24-25 when the world’s best SUP racers converge on Doheny State Beach for an exciting weekend of “through-the-surf” racing. The SOUL Project is exhibiting in the Expo where we will have all of our new gear available for sale. We’ll also [...]
My name is Annika McGraw, and I am 11 years old. When I was a baby, my Mom got involved in an organization called Project Cuddle. Project Cuddle is an all volunteer driven organization that saves babies from being abandoned. They also place babies that are not wanted or are not able to be taken [...]
One of the most miraculous things to witness is a sea turtle hatch, and this morning one of our team members was fortunate enough to be on the beach in southern Nicaragua to see more than 20 baby turtles make their way out of their eggs and into the ocean. Sadly, most of the eggs [...]
It was great to have Mark Fewell and his lovely lady Jodi Roth at our launch party last week. Mark posted this on his blog Leisure Activist and I thought it worth sharing with the world. Thanks Mark! I’m very fortunate. I live in a beautiful part of the Southern Californian coastline, from which a [...]
It seems inconceivable that August 17th has come and gone and that we actually launched The SOUL Project in our backyard here in Laguna. We’ve been at this awhile, but it was only in the last 90 days that the afterburners kicked in and we gathered trajectory and momentum for LAUNCH! The entire team was [...]
Welcome to the GOOD NEWS section of The SOUL Project where we chronicle stories of serendipity, good luck and good deeds. Keep checking back as we look for the GOOD NEWS out there to keep you nourished and inspired!
It’s a big day here at The SOUL Project as we made our first delivery to the Ritz Carlton Hotel in Laguna Niguel. We are so proud to be there, and even more proud that we are being carried in their Ambassadors of the Environment boutique. Our featured items include Water Dragon, Mariposa and Tiger [...]