It’s a big day here at The SOUL Project as we made our first delivery to the Ritz Carlton Hotel in Laguna Niguel.  We are so proud to be there, and even more proud that we are being carried in their Ambassadors of the Environment boutique. Our featured items include Water Dragon, Mariposa and Tiger [...]

The SOUL Project BRAND AMBASSADOR Program We are so lucky here at The SOUL Project to be surrounded by a community of talented, passionate and accomplished friends and colleagues. From world travelers to master yogis, professional surfers to sports medicine pioneers, accomplished musicians to talented artists, our crew is simply amazing. We’ve decided to unleash [...]

SEED People’s Market holds Socially Conscious Capitalism at its core by selling an anthology of “Products with a Purpose” at their inspiring open space retail environment at the Camp in Costa Mesa. In addition to a unique product line-up, Seed offers a variety of classes, events and seminars including POP Physique, boot camp, book binding, yoga, blogger night, [...]

Giving back in our Soul Places is central to The SOUL Project, so it was great that our first donation was in our hometown. In addition to the $500 check to Boys and Girls Club, we also donated $500 to Surfrider Foundation South Orange County. This is all possible because of our loyal friends and [...]

Thanks to my friend Zeev Klein from Landmark Ventures, I had the wonderful opportunity to attend their “Social Innovation Summit 2011″ yesterday in Palo Alto, and walked away more encouraged than ever about the mission and journey that we’ve undertaken at The SOUL Project. First off, the caliber and quality of the presenters and panelists [...]

Here we go, it is truly game on! Tomorrow we install our very first retail display window at Hobie Laguna to support the debut of our line.  We’re also exhibiting at the Dana Point Turkey Trot Expo where we will be unveiling Eric “E.D.” Diamond’s “Salt Creek Soul.” We’ll take a quick break on Friday [...]

Our 11 day reconnaissance mission to Oahu and Kauai in October was both enlightening and successful, but truth be told we also slipped in a couple of beach days which really helped us recharge our batteries.  And it’s a good thing they got recharged because we walked right back into THE BUSY SEASON! Here’s what’s [...]

It’s been a while since last we blogged and I thought I’d fill you all in on developments with The SOUL Project. We’ve been in full-on-get-it-done mode since the Battle of The Paddle event at Doheny in late September.  We did the official “unofficial” tee shirt for the event and had a blast connecting with [...]

We are on an amazing journey with The SOUL Project…from concept to product in less than 6 months. Yesterday we received our big shipment of blank apparel and sorted everything into specific jobs for our screen printer. You’d think this tee shirt thing would be easy, but, like all new ventures, it is the million [...]

The SOUL Project is honored to be participating in the 2011 Sacred Craft consumer surfboard expo as both the presenting sponsor of the Quivers Lounge, and as the official tee shirt supplier to the event. Sacred Craft is the largest and most important surfboard show in the world and was created by my former Surfer [...]